The story
Dine with Art brings fashion, craft, literature and live performance together for a relaxed pre-festive gathering built around art, food and good company.
The poster needed to do more than list what was happening. With several creative disciplines sharing one event, the challenge was to give them one clear visual idea while communicating the atmosphere audiences could expect.
The goal: turn the feeling of the event into the hook, giving people something they could picture themselves being part of before they ever arrived.
What we made
We developed an illustration-led poster concept centred on anticipation: a woman imagining the art, music, people and energy waiting for her at Dine with Art.
Rather than trying to represent each discipline separately, the illustration brings them into a shared visual world, giving the poster a clear focal point while letting the variety of the event become part of the story.
The concept was paired with “gather & graze”, a headline that captures both sides of the experience: coming together around creativity and doing it in a way that feels social, easy and unhurried.
Together, the illustration, copy and layout created a single campaign asset designed to communicate both information and atmosphere, with a format suited to digital promotion and social sharing.
One poster. Plenty to imagine.