- Content Strategy
- Podcast Production
- Social Content
- Content Repurposing
One conversation. A lot more content.
The story
In Check with Fintech was PCN’s industry podcast, bringing fintech leaders into conversations about the ideas, challenges and shifts shaping the sector.
The opportunity was bigger than producing individual episodes. The podcast needed to work as an always-on content engine for the brand, with each conversation creating multiple opportunities to reach PCN’s audience across channels.
The goal: grow the podcast while extending the value of every episode, building a content ecosystem that could turn long-form conversations into relevant, audience-first content long after the microphones were switched off.
What we made
We provided production assistance for the podcast end to end, from guest coordination and recording through editing, publishing and promotion, while developing a refreshed content strategy around how each episode could travel further.
Long-form conversations became video clips, social content, visuals and other promotional assets, adapting key ideas into formats better suited to different platforms and attention spans rather than simply posting the same content everywhere. The production process also included building relationships with guests and their marketing teams to support distribution and extend reach.
That approach made the podcast more than a standalone channel. It became part of PCN’s wider content ecosystem, contributing to increased engagement, podcast downloads and follower growth. PCN recorded more than 138,000 organic social impressions from the broader content work during this period.
One podcast. Plenty of places for the conversation to go.
Podcast link: https://teampcn.com/podcasts/